The site I've been operating since last September offers sophisticated technology that can put digital photos on almost anything. The people who created it were among the first to offer personalized photo calendars and those huge mylar balloons you can make up for your bar mitzvah or wedding shower with photos of the honorees on them. They even included this amazing feature that allows you to design some items and then examine a digital prototype in three dimensions and from all angles. So, you can put your photo on a mug, for instance, and then grab an image of the mug with a tool and drag it around to look at the back, side, even inside (although they haven't yet included a feature that lets you put your picture inside the mug, which would be so cool).
As I also may have mentioned, while the technology was definitely futuristic, the site itself looked like it was run by a bunch of twelve-year-old boys in somebody's basement (sorry, guys, if you're reading this, but I know even you'll admit this is true). The color scheme was dull, the graphics were flat and the text was boring. Plus, there was the name: PhotoGiftPlace.com.
Now, PhotoGiftPlace.com certainly is descriptive: "Where are you going?" "Oh, I'm off to PhotoGiftPlace.com to buy some photo gifts!" But, as a probably-much-too-savvy internet shopper, I know that you might find PhotoGiftPlace.com through Google one year and then the next year, when you can't quite recall the name, you might end up at PhotoGifts dot com and think it's the same place you visited last holiday season. Just ask me about my attempts to locate the site where I bought my kids a couple of gifts a few years ago: "Let's see -- was it 'Menorah.com', or 'Menorahs.com', or 'BuyMenorah.com', or 'Jewishstuff.com'...?"
So the first thing I needed to do when I started running the site was find a new name, something funky, memorable, easy to say -- something that would take on a life of its own, become part of the vernacular, catch the imagination, make sense in any language or culture. Unfortunately, Google, Amazon, Kodak and Zappos were all taken. So were PhotoSchmoto, PhotoToto, Photopia, Photokomodo (that one was a bit esoteric, I admit), Photophoria, and just about everything I came up with. And some of these names were only reserved and not even being used!
Finally, I hit pay dirt with FeeFiFoto.com, which I reserved under about a dozen different spellings (did you know that you'll get to Google even if you accidentally type "Foofle"?) It's easy to say, easy to remember, and easy to type. Try it -- all those 'f's just roll off your fingers. The name change was completed a few weeks after Mother's Day 2007; I may be impatient but I'm not dumb enough to change the site's name in the middle of a busy season.
