Gifts For Customers
Even exterminators can gain business by distributing logo mouse pads to prospective customers.
See the square button at the top right of this page? The one that says "Do You Need Marketing Campaign Ideas and Pricing? Contact Me." It looks sort of like this:
Do you have any idea what the text inside that little square means?
It means that if you need marketing campaign ideas and pricing you should contact me.
Duh.
Seriously, it means that my web site, FeeFiFoto, can help promote and brand your company or service similarly to the way Coca Cola promotes their brand, but for a lot less than the half billion dollars it costs to sponsor the Olympic dressage team and a lot more expeditiously than the approximately half century Coke needed to burn its name into the world's collective retinas.
Here's how. Let's say, just for the sake of illustration, that you
operate a computer consulting service. You're the geek dork saint who comes
to people's houses to set up computers and download
software and establish wireless internet and replace connections that have been
chewed by the puppy and clean up spam and blow cracker crumbs
out from between the keys and wipe up popsickle splatters and ...
well, you get the idea.
So you've got this business holding the hands of fretting work at
home moms who write blogs on laptops in their kitchens, and you hasten to the rescue when the computer is glitching and the sixteen-year-old with a fresh driver's license is too busy to help his poor
panicky mother because he's off flirting with girls
working at the supermarket, and mom is freaking out and threatening to drop kick the
laptop into the next room and then cram the pieces down the
toilet and let somebody else plunge it for a change and ...
Not that I've ever experienced any of this, because I'm just making it all up.
So you hang one of those magnet thingies on your car but you know that
most people are too busy texting and driving and blotting up Diet Dr. Pepper from their laps to remember the information on your magnet thingy; meanwhile, business cards -- well, those are so easily used to hold a wad of gum misplaced. Assuming your ideal customer doesn't have access to a bat-silhouette searchlight, how do you keep your identity in front of her nose so she can find you when she needs you?
How about working your logo and tagline into a witty mouse pad to give all your customers? Everyone who uses a computer needs
at least one mouse pad. And you don't even have to be a computer guy
to find a mouse pad useful in marketing your business. Carpet cleaning? Bingo. Window washing? Ditto. Dog walking? Exactly. Any business or service that needs customers can benefit from giving out small personal gifts with name, logo and phone number, so that when the customer needs you all she has to do is pick up the phone mouse.
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